Facebook Marketing

I began advertising on Facebook in 2014.

Over the past 4 years I’ve consistently improved my technical and intuitive Facebook skills by completing master courses, engaging in Facebook Blueprint courses, and working closely with my dedicated Facebook representative. By applying what I’ve learned into live campaigns, I’ve been able to constantly sharpen my skills and discover new opportunities.

Responsibilities:

• Campaign Strategy

• Campaign Structure

• Budgeting/Scaling Campaigns

• Placement Strategy

• Optimization

• Budgeting/Scaling Campaigns

Strategy

For new user acquisition, my winning strategy relies on data from uploaded customer segments and Facebook Analytics.

I use a 7 day audience creation cycle

1. Discover high converting customer profiles

2. Build tailored audiences

3. Test campaign

4. Evaluate performance

5. Repeat with new audience

When I find a high performing audience I use that cohort to A/B test ad creative and copy.

Expertise

Example Campaigns

Example Video Creative for OurPact Campaigns

Global Campaigns

Regions:

• United States

• United Kingdom

• Canada

• Australia

• France

• Germany

• China

• Hong Kong

• Netherlands

• South Africa

• Belgium

• Denmark

• Saudi Arabia

• United Arab Emirates