OurPact
Being apart of the Eturi team has been a wonderful journey.
I joined Eturi (formerly ParentsWare) early after it was founded and early in my career. As one of the core members, I played an active role in the launch of three mobile apps including our flagship product, OurPact.
Total Funds Raised - $17M
With OurPact, I was given the amazing opportunity to grow a product from the ground up. I’ve had the pleasure of growing OurPact into the industry leading parental control and family locator app world-wide.
During my role I have scaled effective marketing campaigns in major markets outside of the U.S. and have surpassed industry benchmarks for acquiring new and paid users. I’ve also had a hand in almost every facet of the business.
The fruits of my labor came to fruition in early 2018 as revenue from OurPact pushed Eturi into profitability.
OurPact Unit Economics vs. Industry
Increasing CVR over 20%
In 2017 we switched to a monthly subscription model.
During that time, I worked closely with our development team to lay the groundwork for our analytics platform.
This platform allowed our team to pinpoint key events, actions and funnels that directly impacted conversion rates and user retention.
From there we created a product roadmap that highlighted new features, optimized onboarding, and incorporated engagement triggers for users.
The results increase our subscription conversion rates from 7% to 20% after account creation. Our work has also increased engagement securing a 91% retention rate for paid subscribers after twelve months.
